Upside/Down-- The Creation Records Story

Upside Down's director, Danny O'Connor, who admitted to going through "near bankruptcy and dementia and all the other things that come with Creation" during the making of the film, said he was drawn to telling the story of the label that had provided the soundtrack to his life.
　　"No one does excess like Creation, no one does great records like Creation," he said. "Creation was an indie, but it didn't wear a cardigan, it didn't apologise. There was a real power in its punch. If you think that rock'n'roll is all about swagger — this is your film."