Scientific Secrets for a Powerful Memory

What was the name of your first pet? Where did you put your house keys? How do you get to work every morning? Most likely, you didn't need to look up the answers to these questions. You remembered them. Memory is, without a doubt, the most powerful (and practical) tool of everyday life. By linking both your past and your future, memory gives you the power to plan, to reason, to perceive, and to understand. As long as thinking and insight are important in how we live our lives, memory will be critical as well. And the better your memory, the more information you'll have at your immediate disposal and the better your thinking will be.
　　Yet while all of us have an amazing capacity for memory, there are plenty of times when it seems to fail us. Why does this happen? And how can you fix it?
　　According to award-winning Professor Peter M. Vishton of The College of William & Mary, an engaging cognitive scientist who has spent decades studying the secrets of human memory, the problem is simple. "Our brains were not really built for the types of memory challenges we give them in classrooms, offices, and throughout our daily lives,"he says. "So the central trick to enhancing the power of your memory is to transform things that are hard to remember into things that are easier for your brain to encode and later recall.”
　　This insight lies at the heart of his captivating course Scientific Secrets for a Powerful Memory. In just six engaging and interactive lectures, you'll explore the real research (not the fads) on how memory functions—and then apply these findings to help you make better use of the memory abilities you have. By tapping into a series of scientifically proven strategies, tricks, and techniques, and by practicing them through dynamic exercises led by Professor Vishton, you'll emerge from the end of this short course with the ability to process information more effectively and to increase your chance of remembering almost anything you want.